Are you unnoticed?
It’s the fate of many talented artists. Some say a lack of exposure is the sole culprit. And yes, that is the number one reason many high-quality artists often go unnoticed. But getting the right exposure, leaving the right impression, and making your content more memorable and worthy of being shared can be a bit more complex than a simple attempt to gain more exposure.
Other artists are under the mistaken belief that just honing their artistic skills alone will skyrocket their art career. While having high-quality art is very important, artistic skills alone do not ensure financial or business success.
The unfortunate truth is that most artists’ best artwork goes unseen by the very people who can change an artist’s career. Unfortunately, this is not a new phenomenon.
Van Gogh is probably the best-known case of a starving artist; he sold just two of his approximately 2,000 works during his lifetime. Recently one of Van Gogh's paintings sold for $82.5 million. I think we would all prefer such fame and fortune to come to us while we are living. Certainly Van Gogh could have lived a much different life with some basic marketing skills.
Learning the essential elements of marketing is crucial for artists. The elements are ethical, and they result in an artist’s having greater control over their public image and their relationship with clients.
The good news is that honing your marketing skills doesn’t have to be difficult. It involves looking at things differently and uncovering creative opportunities to better reach your target audience of potential collectors.
No true artist should struggle to be discovered, heard, appreciated, and compensated. That’s the core message of my new book, Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit. In my book, I share my experiences as an entrepreneur, marketer, and artist. I break down classical, proven marketing techniques and explain how these techniques can be practically applied by artists.
Inside this book you’ll discover:
Many of our Plein Air Convention & Expo attendees picked up a pre-release copy of the book at PACE, and since then we’ve heard great things from the people who bought the book.
Good news has really traveled quickly! With no mass promotion on our part, and after being available on Amazon for just a few hours, Make More Money Selling Your Art became an Amazon number one bestseller in two categories. Now it’s available as both a hardcover and as an e-book, and it is in very high demand.
Unleash your art career and get your copy today!
I gleaned so much knowledge from this book. Ideas I never thought of. Tactics for finding groups and your niche. I was so impressed. It reads like a story and Eric's ability for it not to feel like a text book has helped me learn even more. Cover to cover twice so far and I see something new each time. Buy this book! Period!
This book is full of excellent information, and most importantly, is incredibly inspiring and motivational without being unrealistic. Marketing yourself successfully helps you to earn money avoid compromising on things like the style and quality of your paintings - it's about staying true to yourself and getting enough financial security to continue to do so. I would highly recommend this book, as well as every other product I have purchased from this company.
Great book, very informative, and just what I needed! My studio is packed full of large 48 oil paintings that desperately need a home.
I recommand for all artists who want to sell their art
A must read for any artist planning on going full time with their art. I keep going back to this book over and over and continue to find nuggets of information. I am working on improving my art and can't wait until we are fully back to going to shows to show our work and meet people. I wish I had the information that is found in this book 30 years ago when I finished college.