Available in both Streaming and DVD Formats
Have you ever wondered why some paintings immediately grab attention while others blend into the background?
What makes certain artworks feel like a compelling story unfolding before your eyes…
…while similar subjects painted with equal technical skill somehow lack that magnetic pull?
This is what most up-and-coming artists overlook — the architectural foundation that turns good paintings into powerful visual statements.
Paintings built on this foundation don't just show a scene — they tell a story that viewers can't resist following.
Picture yourself constructing paintings with such masterful design that each element guides viewers exactly where you want them to look.
If getting attention for your art is what you’re after, this is perfect for you.
You see, most artists focus solely on technique.
They often neglect the critical building blocks that give paintings their power and purpose.
“Painting is a two-dimensional object that hosts a three-dimensional illusion,” says internationally acclaimed artist Don Demers. “The painting has to be built.”
Through decades of painting and teaching across the U.S. and Europe…
…Don has developed a systematic method that takes the mystery out of creating impactful paintings.
What you're getting is Don's proven 6-stage blueprint — from initial thumbnail to final brushstroke — the exact process he's developed over decades to create his award-winning paintings.
He'll walk you through each critical stage: thumbnail design, underpainting wash, refined drawing, color relationships, unified composition, and masterful finishing touches.
Watch how Don Demers approaches various elements of the painting in great detail!
Available in both Streaming and DVD Formats
Discover the process that will take your painting skills to the next level!
Available in both Streaming and DVD Formats
Don Demers is an internationally known artist who is best known for his marine paintings.
Born in 1956 in the small rural community of Lunenburg, Massachusetts, Don first developed his interest in painting maritime subjects when he was a young boy, spending his summers with his grandparents on the coast of Maine near Boothbay Harbor.
He began his professional career as an illustrator and expanded into the field of fine art. His illustrations can be found on many book covers and in national publications such as Reader’s Digest, Sail Magazine, Field & Stream, Sports Afield, Yankee, and National Geographic.
Further, his paintings have been featured in a number of publications including American Artist, Artist Magazine, PleinAir Magazine, Fine Art Connoisseur, Art & Antiques, Yachting Magazine, and various others.
And it’s not just these publications that have recognized Don’s talents.
Don Demers has won a record 17 awards at the Mystic International Marine Art Exhibition in Mystic, Connecticut — including the Rudolph J. Schaefer Maritime Heritage Award in 2006. His Mastering the Sea workshop continues to be a best-selling, well-loved instructional tool for painting seascapes.
To add to this, his illustrations have been recognized by the Museum of American Illustration four times in its national competition representing the finest examples of work in the field.
So, what is the secret to consistently creating award-winning paintings that move collectors and inspire other artists?
Together with Streamline Publishing, Don Demers has created a brand new course called Painting & Design with Purpose to share his painting knowledge and insights.
This is your chance to learn from this highly skilled and experienced artist. We guarantee that the lessons you’ll learn will be extremely valuable and will provide the insight to take your painting skills to new heights!
Available in both Streaming and DVD Formats
What sets this video apart is Don’s unique ability to teach design principles through a practical, systematic approach you can actually use.
This isn’t just theory!
You’ll watch and learn as Don demonstrates his complete process from start to finish, showing you exactly how design and composition decisions come together to create powerful paintings.
“Great representational painting is built upon a strong abstraction.”
— Don Demers
Throughout this comprehensive video, Don reveals how to build this foundation through his time-tested methods:
The fastest path to improvement is by learning from a master artist!
Don believes that “painting is a craft — but also a highly cerebral process.”
That’s why he breaks everything down into clear, logical steps while helping you develop your artistic judgment.
His approach combines proven principles with the creative freedom to express your unique artistic vision.
Through Don’s guidance, you’ll develop a deeper understanding of:
Most importantly, you’ll gain the confidence that comes from truly understanding how to build stronger paintings through purposeful design decisions!
1. Introduction & Materials
In this opening chapter, Don introduces the three pieces that form the foundation of his teaching: Fundamental Concepts, Basic Principles, and his complete painting process. You’ll discover his organized approach to materials and tools, learning which colors he uses and why. Don encourages both active participation — painting along with him — and observational learning, giving you the flexibility to absorb his methods in the way that works best for you.
2. The Thumbnail
Don reveals his powerful grid system for creating strong designs from the start. Using a combination of charcoal and white chalk on gray paper, he demonstrates his systematic approach to three crucial elements: Spatial Assignment (arranging 2D elements), Value Understanding (identifying light-and-dark relationships), and Facility Development (getting to know your subject). You’ll learn his “Line Jog” technique, how to develop a primary point of impact with secondary components, and his unique “Destination Point” philosophy that takes focal points to a new level.
3. The Underpainting Wash
Discover Don’s strategic approach to beginning your painting with what he calls “sympathetic colors.” This stage sets the foundation for everything that follows, showing you how to work quickly and freely while maintaining control. You’ll learn how to tone your canvas in a subject-specific way, laying down color almost like a watercolor technique. This chapter helps you move emotionally and technically forward in your painting with confidence.
4. Refine the Drawing
Learn how to redraw your subject on canvas with paint, focusing on the most crucial lines and shapes. Don introduces his concepts of positive, negative, and “semi positive” shapes, teaching you how to break complex scenes into “visually digestible components.” His “Hierarchy of Plots” concept shows how to organize your painting like a well-written book — with a main theme supported by contributing episodes that create a cohesive whole.
5. Block in House & Grasses
Don demonstrates his systematic approach to establishing color and value relationships. You’ll learn his two reasons for keeping darks thin, when to add white, and how temperature shifts can transform your painting. Discover how to use “Connecting Colors” (his approach to neutrals) and explore the crucial concept of Color Relativity. Don shares his techniques for creating unity while painting different elements and shows how to use the “Five Elements of Form” to create convincing structures.
6. Complete the Block-In
Master edge control and subtle value shifts as Don shows how to create atmospheric perspective and bring your painting together as a unified whole. Learn his “small batch” color-mixing technique and discover how to paint sparkling reflected light. Don shares his unique “doctor doing rounds” approach to painting and introduces “Contextual Implication” — knowing what to include and what to leave out for maximum impact.
7. Develop the Unified Whole
In this final chapter, Don brings everything together, showing how to add texture with brush and palette knife techniques while maintaining unity. Learn to create natural-looking movement in still objects and discover how to activate multiple senses in your painting. Don shares specific techniques for painting water sparkles, depicting birds, and creating “air” between objects. Most importantly, you’ll learn how to combine silhouette with fully rendered dimensional components for stronger graphic impact.
Available in both Streaming and DVD Formats
Learn from a Master Artist & Sought-After Instructor
Don Demers is not just an internationally renowned painter — he’s one of the most respected art instructors working today. His teaching is highly sought after across the U.S. and Europe because he has a remarkable ability to break down complex artistic principles into clear, actionable steps. When Don teaches, he doesn’t focus on style — he teaches the timeless fundamentals and principles that are the true building blocks of great paintings.
Through decades of painting and teaching, Don has developed unique insights that will transform how you approach your work. His deep understanding that “painting is a craft — but also a highly cerebral process” means you’ll learn both the practical techniques and the critical thinking skills needed to create stronger paintings.
Known for his breathtaking paintings, here’s your chance to learn from Don Demers himself!
A Proven, Systematic Method for Creating Stronger Paintings
Don’s approach takes the mystery out of design and composition by giving you a clear framework to follow. Starting with his grid and thumbnail technique for building strong designs, you’ll learn how to systematically develop your paintings from initial concept through final brushstroke. This isn’t about rigid rules — it’s about understanding the principles that allow you to make confident creative decisions.
You’ll discover how to orchestrate all the elements of your painting together, creating what Don calls a “Hierarchy of Plots” where every element serves the whole. His methodical process shows you how to develop your painting from big shapes to small details, ensuring strong design at every stage. As Don says, “The painting has to be built” — and he’ll show you exactly how to do it.
Build Lifelong Skills That Transform Your Artistic Journey
What makes this video truly valuable is how it develops your artistic judgment and decisionmaking abilities. Don’s teaching helps you understand not just what to do, but why you’re doing it. You’ll learn to see your subjects with new eyes, developing what Don calls “visual memory” so you can be more creative and confident in your artistic choices.
You’ll learn transformative skills that will serve you throughout your artistic journey — not just techniques. As Don often tells his students, “Train your eye and trust it.” Through his guidance, you’ll develop the observational skills and artistic understanding needed to consistently create paintings with more visual presence, identity, and strength. Your work will stand out with unmistakable purpose and authority.
✅ The COMPLETE Don Demers approach to painting — from start to finish…
✅ How to design the rectangle like the pros…
✅ How to tackle the drawing or painting — macro to micro, big to small, paintings within paintings…
✅ Important tips you need to know about spatial relationships…
✅ Don’s unique approach to giving paintings MORE visual presence, identity, and strength…
✅ Skills to recognize strong design when you see it (this will develop your artist’s eye!)...
✅ In-depth lessons to help you understand how all aspects of design lead to stronger paintings…
✅ How to create a NARRATIVE in your work (every painting needs this!)...
✅ How to improve your OBSERVATIONAL skills (important if you want to take your work to the next level)...
✅ A lesson on understanding the REAL purpose of the thumbnail stage…
✅ The ONE practice that is guaranteed to turn you into a highly confident artist…
✅ Simple design secrets that will help you create more impactful paintings…
✅ Discover the power of a TRIANGLE…
✅ Watch how Don ORCHESTRATES a painting, arranging multiple elements together (an eye-opening section!)…
✅ Discover Don’s “Line Jog” technique to add MELODY and INTEREST…
✅ Learn Don’s “Destination Point” philosophy to achieve more alluring paintings…
✅ Learn to see your subject through new eyes as Don reveals his “Hierarchy of Plots in a Painting”...
✅ Tips to avoid monotony while painting to stay fully involved in the painting process…
✅ How to create a primary point of impact with secondary components that lead to a space of intimacy…
✅ How to keep the painting unified even if painting different parts individually…
✅ PLUS: The importance of “creating with intention" rather than just hoping for good results…
...And so much more!
Available in both Streaming and DVD Formats
If you’ve ever felt your paintings were missing something, held back by uncertainty about design and composition…
...or if you’re an artist who’s ready to move beyond technique alone and create work with real impact and purpose…
...then you’ve already made a choice by reading this far.
You’re not just looking for another painting course; you’re seeking a deeper understanding of the fundamental principles that give paintings their power and presence.
With Don Demers’ Painting & Design with Purpose, you’re not just learning techniques, you’re gaining a systematic approach to creating stronger, more purposeful paintings that command attention.
Soon you’ll become an artist who understands how to build paintings from the ground up ... an artist who can orchestrate all the elements of your work into a unified whole that achieves your artistic vision.
This isn’t just a course; it’s a journey to becoming an artist who creates paintings with unmistakable presence and authority.
Don’t forget…
Very few instructors have the same level of experience or teaching prowess as Don Demers.
Through decades of painting and teaching across the U.S. and Europe, he has developed a clear, proven approach that takes the mystery out of creating impactful paintings.
You can go back to what you’ve been doing — trial-and-error various approaches and techniques until you find the answer…
OR…
You can shortcut your way to becoming a better version of yourself as an artist with Don Demers’ brilliant instruction.
You don’t even have to think or figure things out — just listen and absorb information while you follow along.
In just one sitting, you’re going to discover how to create successful paintings that get noticed.
Furthermore, if you live far away from Don and can’t attend his workshops, this video is the next best thing.
It’s like having him as your personal “in-house” instructor you can refer to over and over again — and it won’t cost you an extra penny.
Plus, you’ll get to see all the materials used so you won’t end up wasting money on getting the wrong ones.
It’s a shortcut to what works so you can continue painting instead of spending time figuring what to get or what to do!
Once you know all that, there’s no stopping you from creating even more brilliant artwork!
30-Day 100% Money-Back Satisfaction Guarantee!
After you go through this course, we want you to be completely satisfied and feel confident that you’ve improved your painting skills.
However, if after watching the video, you decide it’s just not for you, let us know within 30 days of purchase and we’ll refund 100% of your money.
Experience the “PaintTube Difference” and Finally See Your Art Transform!
You’ve likely tried countless “learn to paint” resources, yet your art still falls short of where you want it to be.
You’re here because you want to try something different.
We pride ourselves in having exclusive access to the world’s most elite artists to extract their career-making secrets using our proven "teach for results" process — all shot in our professional studio in Austin, TX, using “Hollywood-grade” production for maximum clarity and skill retention.
Plus, you’re protected by our 100% money-back guarantee.
If you don’t see noticeable improvement in your artistry after watching our instructional videos, just ask and we’ll refund every cent — no questions asked.
Furthermore…
For much less than the price of a workshop, you get to learn career-making techniques from a brilliant artist and instructor…
…plus, you can watch this video again and again — for life!
We highly recommend you go through this course at least twice to cement the lessons into your subconscious.
Our goal is to make it both easy and affordable for you to apprentice under the world’s best artists — from the comfort of your own home or studio.
Join us risk-free today and pick up where the rest leave off on your journey toward artistic excellence.
Soon you will produce artwork that viewers will love and collectors might buy!
Get started right away by selecting the digital version.
To your success!
Eric Rhoads, Publisher
PaintTube.tv
Though you can observe the techniques of any artist instantly by watching them demonstrate and by watching the videos repeatedly, please know that, though many artists offer insights that can help people overcome a lot of learning time, every artist learns at their own speed based on their own level of understanding. Painting and drawing bring great joy, though the joy may come from practicing various techniques over and over until you master them. We do not wish to indicate that you, or anyone, can skip the joy of practice and the challenges of getting better. Painting is a lifetime endeavor, and getting good does not typically happen rapidly, or instantly. Your results may vary. And please know that if at any time within 30 days you feel this video has not lived up to your expectations or its promise, we will happily refund your money.